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type Brand identity · Casino-arcade space
year 2026
discipline Visual identity · Motion · Web concept · Illustration
tools Illustrator · InDesign · After Effects · Photoshop

Vegas Game

A brand identity for a casino-arcade space — built to break away from the cold seriousness of traditional casinos. Loud, jovial, electric. A mascot in a top hat, neon pinks and yellows, and the kind of energy you'd find on the Vegas strip at 2am.

Casinos all wear the same uniform: deep green, oxblood, marble, gilded type. Vegas Game takes the opposite road — a mascot in a top hat, electric yellow, cotton-candy pink, midnight blue.

Vegas Game — main posant un valet de trefle sur une table de blackjack, logo jaune
Key visual — the mark at the table Photoshop
Vegas Game billboards on a corner building facade, yellow and pink
Vegas Game logos swapping pink and yellow, above the brand colors: yellow #fff91d, pink #ffcafd, blue #0d1356
Arcade & Casino — custom lockups and pictograms Two zones, two personalities
Casino chips — eight variations
Chip variations — eight values, eight colors Each one tagged with a casino illustration
Vegas Game illustrations printed on a gaming felt — palm tree, chips, horseshoe, star, moustache, cactus
Vegas chip — ad-style motion sequence 9s loop, After Effects → Lottie
Layer breakdown 3 passes · After Effects
01 Logo
02 Chip rain
03 Slot reels
Vegas Game — eight applications of the identity: mascot, arcade button, logo, roulette table, arcade cabinet, pattern, casino and chips
Vegas Game in situ — roulette table, arcade hall, slot machines and gaming table
Casino poster — Le Grand Jeu commence ici
Casino poster — "Le Grand Jeu commence ici" Photoshop · Photo-montage
Web concept — homepage
Homepage concept — full-bleed hero Designed for the brand's web presence

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