Ntech
A complete art-direction and positioning overhaul for Ntech — a maker of custom performance steering wheels. New identity, motion design, and 3D ad creative built for Meta and Google Ads.
Pure race — forged carbon, Alcantara, hand stitching — yet anyone can order one. The identity holds that tension: a stretched motorsport-red wordmark, and photography in deep red monochrome and heavy grain so the handwork stays visible.
Atelier — assemblage a la main
Lightroom · Photoshop
Sketches — logotype research
Red pencil on paper
Logotype — grille de construction
Adobe Illustrator
Logotype — variantes selon le support
Adobe Illustrator
Logotype — fonds clair et sombre
#0E0E0E / #FFFFFF / #D33D3D
Palette — rouge, blanc, noir
#D33D3D / #FFFFFF / #0E0E0E
Typographies
Adobe Illustrator
Favicon — dans un onglet
ntechperf.com
Configurateur — choix des matieres
ntechperf.com
Workshop — photo essay
Red monochrome + grain — Lightroom
Fabrication — atelier et controle
Photoshop · Lightroom
Configurateur — choix de la marque
Adobe Illustrator
Galerie produit — BMW
ntechperf.com
Hero du site
ntechperf.com
Ntech lab — where every wheel is assembled
Red monochrome + grain — Lightroom
Static ads — light and dark
Blender · Photoshop
Configurator film — materials, finishes and stitching in 3D
Blender · DaVinci Resolve · 24 fps
Topology
Clay
Final render
Modelling — topology, clay, final render
Blender · Cycles
Paid social ad — vertical 9:16 cut
Meta Ads · Google Ads
Logotype animé
After Effects · Lottie
next project
Haptic Medallion