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type AI SaaS — e-commerce
year 2025
discipline Brand identity · Art direction · Motion
role Identity · Art direction

Clavis

An AI SaaS that turns any product URL into ad-ready visuals — for e-commerce and dropshipping brands.

Clavis reads a product page and generates statics, in-action shots and UGC ads ready for Meta and Google. The identity borrows the double slash of a URL — it forms the V and the I of the wordmark. Square, no curves, a violet-to-amber gradient: web-native.

Clavis — Turn any product URL into Ads-ready Visuals
Key visual — the promise in one line Violet to amber gradient
Clavis — identity: wordmark construction, colours and typeface
Identity — the wordmark built on a grid Cream and ink, set in Tomorrow
Clavis — the three generation types: in action, static, ads
Three generation types, three pictograms Action, Static, Ads — orange, lilac, yellow
Clavis — generation dashboard, revealed after the loader
Loader — the double slash opens the app Then the generation dashboard
Clavis — SaaS interface: login, pricing, generation dashboard and settings
The app — login, pricing, dashboard, settings Paste a URL, pick a format and a type, generate
Clavis — cheaper, faster, no team to manage: the app on screen
Landing — cheaper, faster, no team to manage The key figures next to the app
Clavis — three website sections
Feature cards from the website Aspect ratios, advanced prompting, presets
Clavis — landing visuals: no shoot, ready-made ads, sales growth, image extraction
Landing visuals — no shoot, no team, no lost time Ready-made ads, sales growth, extraction from a URL
Clavis — the three generation types on one product: action, static, ads
One product, three outputs Product in use, studio shot, ad with copy

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